Today, majority of consumers are tech-savvy, so depend on social media and review sites to research prior selecting a local auto dealership. Actually, a rapid online search for the local dealerships with positive reviews can attract a potential client to your showroom even if you don’t exist online.
Car buyers access dealership review sites or social pages, so as to make an informed decision from where to buy. Therefore, dealership’s reputation online will influence the consumers whether to shop at your showroom or not.
Dealership CRM can help to manage leads, sales processes, customer retention and other operations. There are several customers who research online and then visit the brick and mortar dealership. You will need to bridge the gap between in-person and online. Showroom marketing is also crucial for the success of your dealership.
Find your target
More than ninety percent potential car buyers make their dealership selection on relevant review sites. You can start from here. Independent review sites offer tools that can be employed to promote specific inventory and connect with car buyers.
Having a presence on review sites and automotive marketplace is vital for small showrooms to compete with large franchises. On car review sites dealerships can post product photos, details and reveal good reviews. Take advantage of online search and reach target buyers spread towns away.
Connect with potential customers
You are aware, where your buyers look for information, so interact with them. Having presence on review sites allows to engage car buyers in friendly discussions and finally influence them on which vehicle to choose and from where to buy.
Enhance customer experience
Even if your website is designed well, you need to look for innovative ways to enhance customer’s car buying experience. Reading about the experience of customers visiting your dealership is one thing but being there in person to view it in action is another.
For example, offer perks on-site like free manicures or free food, so as to create more memorable experience in a comfortable environment. Encourage customers to post the pictures of them with favorite cars on Instagram with dealership specific hashtag.
Everyone that enters the door of your dealership is not looking for new car. For example, a colleague, friend or parent may come along with an interested buyer for moral support. If your showroom marketing strategy is on-spot then the buyer’s friend will be persuaded to return when they plan to purchase a new ride.